Brand Identity · Digital Design · Wayfinding · Publication
Torino 2042 is a visual identity and digital experience created for a fictional Winter Olympics hosted in Turin, Italy. The project explores how a large-scale international event can build a visual identity that feels distinctly connected to its location while remaining flexible across digital, print, and environmental applications.
The Concept
Turin has a strong visual relationship with both its historic architecture and surrounding mountains. I wanted the identity to bring those elements together without relying on a literal representation of the city.
The resulting system uses geometric forms, structured typography, and a flexible visual language inspired by Turin's architecture and the movement of winter sports.
Visual Identity
The identity was designed as a system rather than a single logo.
Typography, color, graphic elements, pictograms, and imagery work together to create a recognizable visual language that can scale from small digital interfaces to large environmental applications.
The system was intentionally built with flexibility in mind so that individual elements could work independently while still feeling connected to the larger identity.
Digital Experience
The digital portion of the project includes a responsive website and mobile experience designed to help visitors explore the event, discover information, and navigate the Olympic experience. The interface carries the same visual system into a digital environment while prioritizing clear navigation and accessible information.
Wayfinding & Applications
The identity was extended across physical touchpoints including wayfinding, tickets, signage, and event graphics.
These applications allowed me to test how the visual system would function at different scales and in different environments.
Final Outcome
Torino 2042 became an exploration of how a cohesive design system can connect branding, digital experiences, and physical environments.
Disciplines:
Brand Identity · Art Direction · Digital Design · UI Design · Wayfinding · Publication
Tools:
Adobe Illustrator · Adobe InDesign · Adobe Photoshop · Figma · Procreate
